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Kris Van Assche: “You swim in order not to drown”

July 30, 2014

Mr. Van Assche, as the creative director for Dior Homme you deal with beauty all the time. Do you remember the first time you recognized beauty?

No, but I do know that as a child beauty was a big part of my upbringing because my grandmother was a real aesthete and I used to be really close to her. When I was a kid she was making her own clothes and at one point started making clothes for me, so it was already a big part of it when I was like 10 or 12 years old.

What does beauty mean to you?

I don’t really differentiate beauty according to where it comes from. Making a nice table for a nice dinner is nicer than just eating food out of a plastic plate. It’s always been about that little extra effort that makes all the difference.…

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